TUI Travel has launched its first international group-wide unique concept: SuneoClub.

This is the first concept that has been designed and developed by our experts across all the Mainstream source markets with international audiences in mind.

The move is the latest in our drive towards modernising the Mainstream Sector offering.

“We know holidays aren’t a luxury that people want to give up because of tough times,” said Johan Lundgren, deputy chief executive, TUI Travel.

“We have therefore developed SuneoClub which will feature a series of bright, modern and friendly three star all inclusive hotels offering great quality at a really affordable price.

“Perfect for couples, families and groups alike, the hotels will offer modern rooms designed with a neutral base featuring splashes of bright colour.

Departures will begin from early summer 2014.

SuneoClub properties will be exclusive to TUI Travel customers and initially will be available in the destinations of Menorca, Cyprus and Turkey.

In the UK, SuneoClub will be sold exclusively through the First Choice brand.

Lundgren added: “What’s great is that SuneoClub is the first of our international group-wide concepts.

“We have been working collaboratively across all our source markets and together we’ve created something truly innovative.

“SuneoClub has been designed for travellers looking for incredible value on a budget. This links directly into our Mainstream strategy of designing holidays for specific customer segments.

“This product will deliver great quality at a really affordable price for our customers.”