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TUI Group reorganises hotel division in search of growth

TUI Group reorganises hotel division in search of growth

The TUI Group is aiming for growth in its hotel division and is looking to accelerate the expansion of its portfolio.

The head of the executive board of the hotels and resorts sector, Sebastian Ebel, will in future, therefore, be provided with two divisional heads.

In addition to his current responsibilities, Erik Friemuth, group chief marketing officer, will also be in charge of TUI’s own hotel brands TUI Blue, Robinson and TUI Magic Life.

At the same time, Thomas Pietzka will be responsible in the other division for the hotel joint ventures.

The best-known of these is Riu.


By the end of the 2018/19 financial year, the portfolio of own hotels will be increased by 40 to 45 properties.

The reorganisation of TUI Group into a hotel and cruise business, initiated by Fritz Joussen, chief executive, TUI Group, is progressing.

Today, 50 per cent of the group’s profits are already generated by its own hotels and cruise companies.

The company wants to further accelerate this growth path with a new management structure in the hotel division.

As head of TUI Hotels, Friemuth will promote the growth of the company’s own hotel brands - TUI Blue, Robinson and TUI Magic Life.

He will take over the commercial management of the brands in addition to his duties as group chief marketing officer.

Pietzka will in future be responsible for the hotel joint ventures and will pay particular attention to the further development of the partnerships and joint ventures in the hotel segment.

These include long-standing and successful partnerships, for example with Riu, Atlantica, Grupotel, Barut Hotels and Hamed el Chiaty, and regionally-operating companies like TTH Turkey and Nordotel, which operate both hotel concepts such as TUI Sensimar or TUI Family Life as well as other hotels. I

With its strategic focus as an integrated tourism group, TUI is able to differentiate itself from the competition thanks to a comprehensive brand experience which extends from booking a trip through on-site services to accommodation in the hotel or on the cruise ship.

With his many years of experience in marketing and sales, Friemuth shall implement this unified brand philosophy even more consistently in the group’s hotels.