Long, who runs the largest travel organization in Europe, is joined by Cox & Kings CEO Peter Kerkar and World Travel and Tourism Council President and CEO David Scowsill in the private sector delegation at the summit.
The fifth and largest UNWTO & World Travel Market Ministers’ Summit, sponsored by National Geographic, on Tuesday, November 8, at ExCeL London will look at “How Tourism Can Prosper in Times of Uncertainly.”
Other private sector speakers at the summit, which will play host to around 200 ministers and senior aides, include Eithad Airways Vice President of International Affairs Vijay Poonoosamy and Pacific Asia Travel Association Chairman Hiran Cooray.
It is the second time in three years Long has taken part in the Ministers’ Summit having been on the private sector panel in 2009.
Tourism ministers already confirmed include:
HE Mr Edmund Bartlett, Minister of Tourism, Jamaica
HE Mr Trond Giske, Minister of Trade and Industry, Norway
HE Mrs Fatou Mas Jobe-Njie, Minister of Tourism and Culture, Gambia
HE Mr Marthinus van Schalkwyk, Minister of Tourism, South Africa
HE Mrs. Dato’ Sri Dr. Ng Yen Yen, Minister of Tourism, Malaysia
The summit with be moderated by National Geographic Traveller Magazine Editor-in-Chief Keith Bellows.
Reed Travel Exhibitions Chairman World Travel Market Fiona Jeffery said: “I am delighted with this year’s line-up of public and private sector leaders that are on the panel for the 2011 UNWTO Ministers’ Summit.
“All the private sector leaders bring vital knowledge and experience to the summit, which is poised to be the biggest and most successful in its 5-year history.”
“We are very happy to see the growing participation of the industry at this event,” said UNWTO Secretary-General, Taleb Rifai, ”The UNWTO & WTM Ministers’ Summit is becoming a key moment of discussion between public and private sector on the main issues facing the sector; this is particularly important as public-private partnerships become ever more relevant in challenging moments.”
The fifth annual UNWTO & World Travel Market Ministers’ Summit will be followed by an official press conference presenting the main conclusions and outcomes of the summit.
After a successful inaugural Ministerial Dinner last year, once again tourism ministers, senior aides, and trade media partners from around the world will be invited to St. Paul’s Cathedral on the evening of Tuesday, November 8.