The Travel Corporation has announced the revitalisation of Old Town in Kissimmee, Florida, and its new website launch.
Nearly three decades after its opening, the iconic shopping complex is being rejuvenated and developed into a major Central Florida destination featuring dozens of unique shops, dining options and family-friendly amusements.
To highlight these developments, Old Town has simultaneously developed a compelling new website with a variety of user-friendly enhancements highlighting Travel Corporation’s commitment to taking Old Town to a new level, both physically and digitally.
“We envision a new era for Old Town and its fine tenants that will solidify the property as one of central Florida’s ‘must see and must experience’ iconic attractions,” said Brett Tollman, chief executive, TTC.
“Every day reveals more progress and it’s exciting for us to be a part of the emergence of a new era for Old Town and sharing that with area businesses, locals and tourists.”
True to its history, Old Town’s weekly classic car cruises are a main attraction with lengthy parades of pre-1975 hot rods, street rods, and antiques.
Live music, themed restaurants, an arcade and a variety of shopping is available for guests, as well as nightlife options and seasonal events.
TTC’s renovation that will total over $10 million includes the return of the Old Town Ferris wheel, a visitor favourite that was removed from the property in 2013, and a reimagined entertainment district stocked with new stores and restaurants, upgraded amenities and enhanced entertainment options including new family-friendly programming.
The new interactive website emphasises visual storytelling and ease of use.
The site is mobile-friendly, with Old Town’s primary experiences clearly defined and a heavily emphasised “How to Reach Us – Location, Parking, Hours.”
Cheerful colours and family-friendly imagery show Old Town’s impressive transformation into a vibrant shopping and entertainment district reminiscent of both the 1920’s and 1950’s.