Thomas Cook has launched a new augmented reality app that brings its Sentido hotel collection to life for customers.

Complementing Thomas Cook’s summer 2017 brochures, the app provides holidaymakers with an enhanced digital research tool to experience 20 of its own brand hotels through interactive tours.

Having recognised a growing trend in the number of people accessing e-brochures via mobile devices, Thomas Cook introduced the app to match customer expectations by delivering accurate content at a faster rate.

Providing filmed footage of each hotel, showcasing the bars, restaurants, room categories, location and views, pool, beach, wellness and gym facilities, the app ensures that holidaymakers are fully informed and make the right holiday choices.

The app is free to download and is available via the App Store i0S and Google Play on Android.

Once the app has been installed on smartphone devices, customers can scan a tagged image in both print and online brochures to access extra content.

Chris Mottershead, managing director, Thomas Cook said: “We have developed our brochures with this additional functionality to better serve our customers and showcase the Sentido hotels we have within our portfolio before they book.

“It’s important that we meet the needs of our customers and by developing the information we have available and the accessibility to it, we can certainly guarantee greater satisfaction.

“In the long term, we’re hoping to be able to introduce the app across our other brands including smartline, SunConnect, Sunprime and Sunwing, so that all of our customers can benefit from this new experience.”