Danielle Genty-Nott assumed her position in January

Danielle Genty-Nott has been appointed to the position of regional manager - UK and Europe at Tourism New Zealand.

Danielle started in the London office earlier this year and will lead and manage the Europe and UK public relations and trade operations, and play a key part of Tourism New Zealand’s key relationships in the region.

General manager western long haul markets, Gregg Anderson, said Danielle has already achieved great success in the tourism industry, most recently as director of sales, international with Sky City.

“Danielle will bring her traditional trademarks to the London team - creativity, energy and a strong customer focus.

“Given her background and existing relationships with many operators in the UK and Europe, we are looking for her to make an immediate contribution to the European team.”

Ms Genty-Nott added she is excited to be joining the Tourism New Zealand team.

“As a proud Kiwi, New Zealand is obviously a passion of mine and I look forward to working with our partners and the industry in the UK and Europe to encourage more people from this part of the world to visit our fantastic country.”