Tourism Australia and Singapore Airlines have partnered on a national advertising campaign inviting British holidaymakers to experience Australia for their next long haul trip.
The UK-wide campaign, which runs from February 7th to March 7th 2013, uses TA’s ‘There’s nothing like Australia’ global creative and includes multi-channel TV and online advertising.
Costing close to £1 million, each execution directs consumers to a new website.
The TV advertisement is a 30 second spot that will reach 71 per cent of the targeted leisure audience.
The film highlights why there’s nothing like an Australian holiday and showcases the multi award-winning service that comes with flying in the highest quality, comfort and style onboard Singapore Airlines.
Rodney Harrex, Tourism Australia regional general manager UK/Northern Europe commented: “We are delighted to be working with Singapore Airlines to show British holidaymakers why there’s nothing like Australia.
“The advertising creative showcases our wonderful wildlife, incredible coastal experiences and our fantastic food and wine – all experiences we know motivate UK travellers to make a booking.”
To support the latest campaign, Singapore Airlines is offering a range of great value fares to each of its Australian destinations.
Available for travel in both business and economy5, customers will also benefit from a free airport voucher6 and the Singapore Boarding Pass Privileges Programme7, ensuring the Singapore Airlines Changi Airport experience remains the best value for those making the trip Down Under.