Thomson Sport has signed a three-year sponsorship agreement to become Official Travel Partner of the NFL in the UK.
As well as offering official NFL travel packages to European fans, commencing with Super Bowl XLV in North Texas on 6 February 2011, Thomson Sport will have comprehensive sponsorship rights relating to the NFL’s marks and key events such as the International Series at Wembley and the Super Bowl.
In addition, the tour operator will operate NFL Holiday Hub, a holiday club giving fans access to discounts on a wide range of holidays and offers on a selection of other specialist activity brands such as Crystal Ski, Sunsail, Exodus, Thomson Worldwide & The Adventure Company.
The new agreement includes exclusive broadcast sponsorship of NFL coverage on Sky Sports and Channel 4 which commences with Sky’s live coverage of the Thanksgiving triple-header on Thursday 25th November 2010. Thomson Sport will also become the sponsor of the NFLUK TV section on nfluk.com.
Marc Bennett, Managing Director of Thomson Sport Europe, said: “We are proud to have been awarded the NFL UK sponsorship and are excited at the opportunity to help make this sport more accessible to European fans. We will use our unrivalled knowledge and experience in many different sports to provide the NFL and fans with exceptional service.”
Marc Armstrong, Commercial Director of NFL UK, said: “We are delighted to be partnering with Thomson Sport as we further expand our portfolio of UK sponsors and we look forward to working closely with them in numerous areas over the next 3 seasons. Thomson Sport’s experience across multiple sports will enable them to provide a valuable service to our fans in the UK and Europe”.
Thomson Sport is also Official UK Travel Agency Partner, Official Team Travel Supplier and Official Supporters’ Travel Supplier of Arsenal Football Club and an Official Travel Partner of the Scottish Football Association and Scotland Supporters’ Club. Thomson Sport was also the Official Partner at World Sport Destination Expo in Johannesburg in July.