To meet a rising demand in the sports travel market, Thomson Sport has repositioned its brand and tripled the amount of events featured on its website.

As one of the leading sports tour operators, Thomson Sport’s campaign to broaden its appeal ties in with the re-launch of thomsonsport.com.

The website aims to move the message of sport travel on from simply a match ticket and accommodation purchase to a message of unforgettable event and destination experiences.

Thomson Sport’s ‘See it Live it’ campaign will drive the conversation that there is nothing like being at a major sporting event for delivering a lifetime of memories.

“Great sporting events are made by the crowd as much as the professionals they watch.

“We wanted to create a brand and online experience which inspired customers to join us at these events, but without feeling they have to be a die-hard fan or member of a club in order to be at these now highly desirable travel destinations,” said Marc Bennett, managing director for TUI Travel EMEA Sport Division, which includes Thomson Sport.

Bringing together the expert knowledge of its sister companies at TUI Travel PLC, Thomson Sport’s portfolio includes rugby, tennis, cricket, NFL, horseracing and motorsport, as well as its well established position in football.

Packages start from £196 per person for two nights in Rome during the RBS 6 Nations between March 16th to 18th including an official match ticket to see Italy take on Scotland.