The Peninsula Hotels’ new experiential website - peninsula.com - aims to tell a deeper story about the brand and its unique properties, offering an immersive, rich and dynamic digital experience that is captivating and visually impactful with extensive use of videos and photography.
Launching in English, Simplified Chinese, Japanese and also French (to mark the opening of The Peninsula Paris on August 1, 2014) with additional languages to follow, the adaptive design provides a consistent experience across desktop and tablet, with an optimised mobile version coming shortly. Social media integration provides functionality to easily share content and connect to social media networks without leaving the website.
The new website will allow visitors to engage and discover the group in a dynamic and interesting new way. Featuring fantastic photography and short films, the site will also go behind –the-scenes, showcasing events, interviews, recipes and more, for an insider perspective to each hotel.
Exploring each Peninsula destination is made easy with Discover Peninsula, featuring PenCities - an exclusive and unique online luxury lifestyle journal spanning all nine Peninsula cities and updated twice weekly, featuring the finest in dining, entertainment, shopping, design, nightlife, spa and wellness, developed exclusively for The Peninsula Hotels by stylish travel guide LUXE City Guides. The new website also enables visitors to discover the rich heritage of the company, which dates back to 1866 as Asia’s oldest and China’s first luxury hospitality brand.
Guests can make bookings in just two simple steps with the re-architected and simplified reservation process - the seamless booking, enquiry and online purchase experience is simple, easy to complete and provides different options during the booking process.