Taiba Investments has officially announced its participation as a Sponsor of the TOURISE Global Tourism Forum, launching its inaugural edition in Riyadh from November 11 to 13, 2025, under the theme “Shaping the Future of Global Tourism”, organized and hosted by the Saudi Ministry of Tourism.

The Forum serves as a leading global platform aimed at redefining and building new horizons for the future of world tourism. It seeks to shape the trajectory of the tourism sector by bringing together policymakers, business leaders, innovators, investors, and stakeholders to drive bold ideas and stimulate promising investments.

As the first platform uniting the public and private sectors across diverse fields, TOURISE transforms visions and aspirations into tangible reality, laying the foundation for the next fifty years of global tourism.

During its participation, Taiba will showcase its upcoming projects, including eight developments currently under construction and development across strategic locations in Riyadh, Madinah, and Jeddah.

Commenting on the participation, Sultan bin Badr Al-Otaibi, Chief Executive Officer of Taiba, stated:

“Our participation in the TOURISE Forum provides a strategic opportunity to highlight the remarkable transformation of Taiba and its evolving strategic direction. It reflects our commitment to contributing to the development of the hospitality sector. Over the past years, the company has achieved significant milestones in strengthening its presence across the Kingdom through the expansion of its hospitality projects and enhancing the quality of the tourism experience across various destinations.”

Taiba recently launched its new brand identity, inspired by the spirit of authentic Saudi hospitality, under the theme “The Charm of Welcome.” This new identity embodies the company’s values of authenticity, generosity, warmth, and openness to the world, reflecting its new strategic direction to enhance its presence and expansion within the hospitality sector.

Al-Otaibi added:

“Taiba’s portfolio today includes over 40 properties and more than 8,000 hotel and real estate units currently in operation. We are also developing eight new projects, some of which have already commenced trial operations, such as Rixos Obhur Jeddah Resort and Makarim Burj Al Madinah Hotel. Taiba’s total investments amount to approximately SAR 3.3 billion, and in the near future, we will inaugurate the Crowne Plaza Hotel & Suites in Riyadh, along with new projects currently under development, in line with the remarkable growth witnessed by the Kingdom’s hospitality sector.”

He further emphasized that Taiba’s growth reflects the company’s firm belief in investing in Saudi talent and creating new job opportunities that contribute to sustainable economic and social development.

Through its participation as a Sponsor of the TOURISE Global Tourism Forum, Taiba aims to strengthen partnerships with public and private entities locally and internationally, explore new opportunities for sustainable hospitality development, and contribute to national objectives of increasing hotel capacity and attracting more visitors from around the world.

About Taiba Investments

Taiba is a publicly listed Saudi joint-stock company on the Saudi Exchange (Tadawul) under trading symbol 4090, headquartered in Riyadh. Founded in 1976, the company has extensive experience in developing, operating, and managing hospitality, commercial, and residential assets — reflecting its commitment to delivering refined and integrated hospitality experiences.

Taiba’s operational portfolio includes over 40 properties with more than 8,000 hotel keys throughout the Kingdom. The company is currently developing 8 new hotel projects, reinforcing its strategic expansion and presence in key destinations.

The company operates more than 12 hotel brands, including local Saudi brands such as Makarem, and international brands through strategic partnerships with Marriott International, Hilton Worldwide, IHG, Accor, and Millennium.

As a strategic partner to both public and private entities, Taiba actively contributes to the realization of Saudi Vision 2030, developing premium hospitality destinations that elevate the experience of tourists, guests, and residents while enhancing quality of life across Saudi cities — including the holy cities and other strategically significant locations.

Taiba’s flexible operational model includes:
• Direct investment and development
• Strategic investment partnerships
• Asset management
• Operation of hotels, facilities, and commercial and residential real estate

This model enables Taiba to expand efficiently across sectors and regions while maintaining the highest standards of quality and operational excellence.