Tourise 2025 News

BTN Investigates: Trend Report from TOURISE 2025

17 November 2025

In this new series, BTN brings readers the latest tourism trends directly from the source: industry leaders, innovators, and experts we meet at global events. At Tourise 2025 in Riyadh, ministers, CEOs, futurists, and World Travel Awards winners gathered to map the sector’s next chapter, and the atmosphere was nothing short of electric.

TOURISE announces USD 113BN in portfolio investments to accelerate the future of tourism

14 November 2025 Press Release

TOURISE, the bold global platform shaping a new horizon for tourism, announced today that it has catalyzed investment portfolios totaling USD 113BN at the inaugural TOURISE Summit in Riyadh. The milestone reflects TOURISE’s mission to unlock high‑value deal flow by convening public and private sector leaders across tourism, technology, investment, and sustainability to set a shared roadmap for the next 50 years of global tourism

TOURISE Destination Initiative Calls for Global Action for Urban Tourism Safety through AI

14 November 2025 Press Release

Launched today at the TOURISE Summit, the TOURISE Destination Initiative (TDI) brings together global leaders from government, international organizations, academia, and the private sector, to transform destinations into living laboratories for tourism innovation. Guided by its Declaration of Principles, TDI champions safety, environmental stewardship, cultural preservation, and community-centered development through responsible technology and multi-sector collaboration.

TOURISE 2025 Debuts Agentic Tourism Initiative, Pioneering the Protocol for Intelligent Travel

14 November 2025 Press Release

The Agentic Tourism Initiative was unveiled today at the inaugural TOURISE Summit, introducing the world’s first Agentic Protocol for Tourism, a universal digital framework set to transform every stage of the traveler’s journey.

Ministry of Tourism of Saudi Arabia and World Economic Forum Launch ‘Beyond Tourism’ Initiative

14 November 2025 Press Release

The Ministry of Tourism of Saudi Arabia, in partnership with the World Economic Forum, today announced the launch of Beyond Tourism, a new multi-sector initiative aimed at transforming the global tourism industry through coordinated, measurable action in sustainability, inclusion and resilience. The announcement took place on the sidelines of TOURISE, the global platform bringing together public and private sector leaders to shape the future of tourism.

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