The tour operator has seen growth of 17% in bed night sales across the 29 UK airport hotels in its portfolio. As budget minded customers take advantage of the great deals available, its parking and hotel packages that have been particularly successful. A night in a hotel plus parking is often available for less than the price of a car park alone.
Superbreak has aimed to be flexible as possible for customers, offering great value parking packages that range from 4 days to 21 days, The Gatwick Worth and 15 days parking is available at just 37.50 pounds sterling per person. It isn’t just airports either; the Yorkshire based tour operator offers stand alone car parking, airport lounge access and rail tickets on the Gatwick and Heathrow Express services.
Both Heathrow and Manchester airport have seen bed night growth in excess of 20%. Its figures like these that make airport hotels and extras such as parking and lounge access an integral part of the Superbreak business.
Perhaps the biggest airport sellers of the summer however have been Mystery Airport hotels. Superbreak has teamed up with a number of key hotel partners in airport locations, eager to provide big savings on their regular prices. Customers are offered cheaper rates but do not know the identity of their airport hotel until after they have completed their booking.
Director of Marketing at Superbreak, Will Dunnett, commented: “Over the past few months we have booked thousands of customers into our airport mystery hotels. In a purchase such as an airport hotel great value is the key factor when booking. Combining these with highly flexible parking packages has proved a real winner with the budget minded consumer so far this summer.”