Helena Suarez has been appointed director of global sales for Rosewood Hotel Group.

She will be based at the global sales office in London, managing the UK leisure market, including high-end retail agencies and wholesalers.

“We are delighted to have Helena join the global sales team and share her extensive experience in the travel industry,” said Thuy Tranthi Rieder, group vice president of sales and marketing of Rosewood Hotel Group.

“Her background in the UK and European markets will complement our growing portfolio of properties.”

Suarez brings more than 17 years of experience in the travel industry, in the UK and European markets.

She started her sales & marketing career with Como Hotels & Resorts.

More recently Suarez has held positions with Oberoi Hotels & Resorts and Mandarin Oriental Hotel Group.

At the latter she specialised in the high-end UK leisure market, working closely with new hotel openings and championing the launch of their Fan Club Program in Europe.

Most recently, Suarez held a position as director, luxury sales for Fairmont, Raffles and Swissôtel.

Here she was responsible for promoting their upscale and luxury brands, managing a portfolio of 500 hotels, private homes and villas.