Spirit Airlines has unveiled its new design that matches the bright and bold branding the company announced last May. The bright yellow plane with black trim begins service tomorrow with a flight from Atlantic City (ACY) to Fort Lauderdale (FLL).
“This new livery perfectly matches Spirit Airlines,” said Ben Baldanza Spirit’s President and CEO. “It’s radically different from other airlines, and it’s fun, just like we are. When you see this plane in the air - or on the ground - there will be no question that this is a Spirit plane.”
The new livery also matches Spirit Airlines low-cost business philosophy. The simple, two-color design is much more cost-effective than more complex, multi-colored designs. Additionally, since Spirit does not spend money on expensive advertising campaigns, the bold and bright design acts as a flying billboard and captures a lot of attention with no additional cost. These savings are passed on to customers with even lower fares.
The Airbus A319 (seen below as it first left the hangar) is the first of Spirit’s fleet to get the new design. Six more planes will receive the new livery in the next couple of months. New planes currently on order will come with the new design beginning next year. Spirit planes currently in service will keep their current designs until their regularly scheduled timeframe to be repainted.