Singapore Airlines has signed its first new distribution capability connection, with travel search site Skyscanner.

Through this connection, customers will be able to book SIA flights more conveniently through Skyscanner.

NDC is an industry-supported standard introduced by the International Air Transport Association which addresses some of the industry’s current inventory distribution limitations.

It creates a more agile and efficient distribution system by supplementing the capabilities of third party channels to match those of the airline’s websites, thereby improving offerings for customers making bookings on such sites.

Singapore Airlines agreement with Skyscanner introduces a more direct way for customers to book flights.

Customers who choose to purchase SIA flights through Skyscanner will now be able to do so directly, instead of having to be referred to the Singapore Airlines website to complete a booking.

Singapore Airlines recently obtained its Level 3 NDC Certification, which covers both offer and order management, under which an airline takes full control of the way fares are offered to customers as well as the booking, payment and ticketing processes once customers have chosen a fare that they wish to purchase.

“We are pleased to be unveiling our first NDC connection with Skyscanner, to provide more convenience to customers making flight bookings,” said Campbell Wilson, senior vice president sales and marketing at SIA.