The Saint Lucia Tourism Authority has successfully hosted its eighth annual showcase, welcoming more than 150 UK travel industry specialists to the event.

To introduce the programme, the minister for tourism, information and broadcasting, Dominic Fedee, announced the launch a new National Tourism Advisory Committee, with the aim of creating a common platform for best practice in sustainable tourism for the island.

Saint Lucia is only the second island in the Caribbean region to initiate such a forum with a wide range of 17 stakeholders drawn from private and public sectors such as the Saint Lucia Hotel and Tourism Association, the Royal Saint Lucia Police Force and the Saint Lucia Sea, Air and Port Authority.

Minister Fedee said: “We have brought together the key organisations and departments who contribute to the success of our tourism industry in Saint Lucia.

“Together, our vision is to create a sustainable and competitive future for our tourism, in a structured manner by reviewing its effectiveness with visitors and impact on our local communities.”

Throughout Saint Lucia Showcase, a series of networking meetings and events took place covering Saint Lucia news, tourism developments and new information on accommodation and excursions.

Tiffany Howard, acting chief executive for the Saint Lucia Tourism Authority, said: “We are in a very fortunate position as tourism arrivals from the UK are strong. But we can’t just sit and hope that this continues.

“We want to thank all our partners and the UK trade for their support and we look forward to continuing to work closely with them to showcase and sell the amazing things you can experience on a holiday in Saint Lucia.”

More Information

Take a look at some shots from the event here.