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Sabre partners with Tripadvisor

Sabre partners with Tripadvisor

Global travel technology company Sabre has partnered with TripAdvisor to bring the most in-depth, up-to-date seat and in-flight amenity information to agents via a new Sabre Red App.

The SeatGuru Red App will help agents make the best seat selection for their customers by allowing them to explore seat maps as well as specific seat information and reviews submitted by actual travelers. In addition, agents will have access to information on in-flight amenities including entertainment options, Wi-Fi access, power and USB ports and meals.

“As airlines do more to differentiate the traveler experience, it is critical that agents are able to quickly access information on different seat attributes and amenities,” said Chris Kroeger, senior vice president of Sabre Travel Network. “The SeatGuru Red App is another great example of how we use the Red App Centre to deliver unique and specialized business applications to our agency customers through innovative partnerships.”

Through the Red App Centre, agents can order the SeatGuru Red App and incorporate it directly into their Sabre Red Workspace, giving them more insight to select the best seats for travelers. The seat information from the SeatGuru Red App will build upon Sabre’s recently enhanced seat map and seat booking capabilities for airlines in the Sabre travel marketplace.

“SeatGuru is a powerful travel planning resource that provides travelers insights on the best airline seats and in-flight amenities covering airlines worldwide,” said Jami Counter, senior director of TripAdvisor Flights. “Being able to offer SeatGuru content through Sabre’s extensive network of travel agents means we’re helping even more travelers fly smarter and find a flight they’ll love.”


Sabre Red Apps help agencies increase efficiency and revenue, and improve service by creating a customized workflow to best meet their business needs and the needs of their customers.  Red Apps are individual applications that plug into the Sabre Red Workspace, extending its power and capability.