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Rocco Forte highlights regional expansion at ATM 2011

Rocco Forte highlights regional expansion at ATM 2011

Taking part in its first-ever Arabian Travel Market (ATM), Rocco Forte Hotels is highlighting its expansion into the Middle East and North Africa region.  Luxury properties in Abu Dhabi, Marrakech, Jeddah, and Cairo are expected to open over the next 3 years, to complement the brand’s existing 13 hotels and resorts throughout Europe.

“At a time when Sir Rocco Forte’s European hotels are experiencing record numbers of guests from the Arab world, ATM 2011 provides us with a platform to further highlight the customised luxury services that we offer travellers from the region,” said Anna Martin, group communications director, Rocco Forte Hotels.

“We are also very enthusiastic about bringing our unique philosophy to hotels in the Gulf, Egypt and the Maghreb and our presence at ATM will enable us to share more information about our significant expansion into these exciting markets,” she added.

During ATM, general managers from all 13 European properties will be present to share information and insights about their properties and destinations. In addition, senior company executives will outline plans for the company’s growth into Middle East markets, including the opening of its highly-anticipated Abu Dhabi property later this year. The team will also unveil more detailed plans for its new-build hotel in Jeddah and a golf and spa resort in Marrakech, due to open in 2013 and 2014 respectively.  The company is poised to start the restoration of Cairo’s famed luxury Nile-side hotel The Shepheard later this year, set to re-launch in 2013.

“Global travellers have consistently chosen Rocco Forte Hotels for the discreet, luxurious and personal service we provide, in addition to the central locations of the properties,” said Martin. 


“We are increasingly attracting leisure and business travellers from the Arab world as we develop five-star products and services that really matter to guests from the region, including large interior-designed suites and connecting rooms which accommodate multiple family members travelling together. Additionally we offer dining options that take halal choices into account, and a bespoke concierge service which caters to the shopping and cultural tastes of guests from the MENA region.

“Our new properties will feature our ‘Art of Simple Luxury’ brand values and celebrated service levels inherent across our existing hotels and resorts. It is an exciting time for the company. ” concluded Martin.

Arabian Travel Market (ATM) 2011takes place at the Dubai World Trade Centre from 2 - 5 May.