Step into the cultural heart of London in 2012 with the Riverside London App: South Bank, Bankside, London Bridge

The Riverside London mobile application is now available to download FREE for iPhone from riversidelondonapp.com and offers the perfect guide to London’s riverside during 2012. With over 19,000 downloads on iPhone alone during its soft launch period, and recently featured by Apple as a ‘new and noteworthy app’ on the iTunes store, Riverside London is your essential ‘what’s on’ guide and map for the cultural heart of the capital; South Bank, Bankside and London Bridge. Stretching from Lambeth Bridge to Tower Bridge, the app features iconic attractions including the EDF Energy London Eye, Southbank Centre, National Theatre, Tate Modern, Tower Bridge Exhibition and Shakespeare’s Globe, as well as top places to eat, drink, shop and stay. Additionally, the app offers an eye-opening augmented reality experience, allowing you to instantly find out what’s happening around you, while in the area.

Revolutionise the way you experience London’s most culturally-celebrated destination with the Riverside London app, a perfect reflection of the innovation and experimentation the area is famous for. Step into Riverside London with an exciting augmented reality element which locates and identifies over 40 cultural venues and world-famous attractions at the touch of a button. Explore the area’s best-loved landmarks and uncover quirky events, perfect for adventurous Londoners and sightseeing tourists alike.

Riverside London does what no other London visitor app can; the reality view locates and identifies venues and spaces, what’s going on inside them and plots a route to your desired location, all through your phone’s camera.

If you’re pre-planning your perfect day out, the app provides easy-to-use, fully searchable events listings with contact details for booking requirements. For the full Riverside London experience you can also choose from over 150 options of where to eat, drink, shop and stay and locate them on a map.

John Penrose MP, Minister for Tourism and Heritage said of the Riverside London App:

‘I am delighted to support the launch of the new Riverside London app and encourage both Londoners and visitors to download this onto their iPhone or Android platforms. It should improve the visitor experience and welcome, which is very well-timed as we gear up towards 2012, and it’s free! What’s to dislike?’

What Riverside London does for you:

-  Reality view locates and identifies buildings, what’s going on inside and plots your route. You can refine your search by area and distance and view your destination and route on a map.
-  Provides easily navigable events listings for major attractions, cultural venues and off-the-beaten-track locations, up to a year in advance for pre-planning trips.
-  Allows you to search events by area, keyword, date or venue.
-  Provides venues’ contact details for booking.
-  Lists where to eat, drink, shop and stay with contact details and map locations.