Hard Rock International has announced Reverb by Hard Rock – the brand’s entrance into the select service hotel category.

The new collection of music-centric hotels will be designed as contemporary hubs where modern music lovers can connect and create.

In February 2020, Reverb will heat up the Atlanta market with its first property adjacent to the Mercedes-Benz Stadium.

“Reverb by Hard Rock will spotlight the guest in a whole new way and create a place for those who eat, sleep and breathe music to unite and collaborate,” said Todd Hricko, senior vice president, global hotel business development for Hard Rock Hotels.

“Atlanta is the perfect location for our first Reverb, as it is rich in music history, spanning from the greats like Ray Charles and the Black Crowes to current popular artists like Ludacris, Usher, Ciara and John Mayer.”

The new property will be developed and managed in tandem with Atlanta-based companies Bolton Atlanta, LP & Hotel Equities.

Located in the growing neighbourhood of Castleberry Hills, in downtown Atlanta, the upcoming hotel is positioned to become a key hub in the neighbourhood, enabling guests to sample the local culture, restaurants and bars, or experience the city’s hottest concerts, shows and sporting events — all within walking distance of the stadium.

The Atlanta hotel will have nearly 200 rooms featuring contemporary accommodations, exciting amenities and public spaces designed for tuning in to what’s going on.

“We are thrilled to be selected as the managing partner for this iconic hotel,” said Joe Reardon, chief development officer of Hotel Equities.

Reverb by Hard Rock will set the stage as the next generation of music-centric hotels created for those who refuse to settle for the ordinary by providing a pipeline for their artistic inspiration and creativity to flourish.