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Raffles Hotels & Resorts and Assouline Debut Raffles: From Your Butler

Raffles Hotels & Resorts and Assouline Debut Raffles: From Your Butler

Raffles Hotels & Resorts, in collaboration with the renowned publisher Assouline, is delighted to announce the launch of Raffles: From Your Butler. This elegant new book, the newest tome in Assouline’s prestigious hospitality collection, invites readers to experience Raffles’ world of elegance and enchanted glamour through the lens of the brand’s legendary Butler Service.

At the center of Raffles’ story is the emotionally intuitive, highly-personalised service provided by its butlers—a tradition that began in Singapore, where the brand’s first hotel was established in 1887. Here, the ethos of service as a “gentle breeze”—unobtrusive yet ever-present—took shape, and Raffles’ butlers were entrusted with anticipating guests’ every need, often before they even knew to ask. This philosophy continues to define the heart of Raffles service today, which goes far beyond the walls of any suite and into the heart of the destinations themselves. 

“We are thrilled to collaborate with Assouline on this project, which explores the diverse expressions of Raffles’ Butler Service across cultures and regions, all united by a singular vision, to offer our guests the highest level of care. Raffles: From Your Butler is more than just a book—it’s a journey into the magical world of Raffles, where we connect culture with hospitality to create captivating environments where inspiration abounds and our guests delight in the unexpected,” said Claudia Kozma Kaplan, Chief of Brand, Raffles Hotels & Resorts.

In Raffles: From Your Butler, readers are taken on a journey across five continents, exploring Raffles’ global collection of hotels — from Dubai to Paris and Jaipur to Boston. With a foreword by celebrated writer and editor Derek C. Blasberg and text by acclaimed travel writer Mark Ellwood, each page serves as an invitation to discover the best of Raffles, celebrating the brand’s legacy and the butlers who have shaped Raffles hotels and resorts into places of wonder and inspiration.

Raffles: From Your Butler is now available for pre-order at Assouline.com.

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