StayWell Holdings and Prince Hotels have announced the acquisition of The Arch Hotel London.

The property is in Great Cumberland Place, near Marble Arch and Marylebone.

The investors announced the creation of a new, five-star international hotel brand, The Prince Akatoki, in June this year.

The hotel will be rebranded in 2019 and will be the first hotel globally under The Prince Akatoki brand.

Situated in the beating heart of London, in the chic residential area of Marylebone, the multi-award-winning hotel is positioned in a superb location for guests to enjoy everything this buzzing tourist destination has to offer – from a walk-through Hyde Park to a show in West End and shopping in London’s most acclaimed fashion districts.

The Prince Akatoki in London will showcase the meeting of English heritage and global connectivity with the unique sophistication and hospitality of Japanese culture.

Masahiko Koyama, president of Prince Hotels, said: “We are honoured to announce that our first overseas luxury brand, The Prince Akatoki will be opening in the world’s leading city, London.

“We are very thankful for being able to come across The Arch London, a well-known hotel loved by guests.

“Together with StayWell, we will strive to deliver the Japanese culture and hospitality through The Prince Akatoki brand to the world.

“Through this, we will endeavour to transform Prince Hotels from a Japanese chain into a global chain.”

The Prince Akatoki in London will see travellers experience luxury services and amenities that reflect key elements of the unique, refined Japanese hospitality and culture – all while visiting one of the busiest cities in the world.