PKFARE, a leading global travel wholesaler, today announced a strategic partnership with Citilink, Indonesia’s leading low-cost airline. Through this direct connection, PKFARE’s 2000+ travel seller clients will access Citilink’s full content, including ancillary and branded fares, at competitive prices, while Citilink will broaden its global distribution reach with integrity control.

Citilink has established itself as a major force in Indonesia’s domestic aviation market, serving as a vital connector for affordable air travel across more than 50 domestic destinations. Building on its strong domestic foundation, the airline is also expanding its footprint across Southeast Asia and beyond, capturing rising inbound demand as Indonesia continues to see strong tourism recovery.

“Indonesia’s inbound tourism market rebounded strongly in 2025, with continued growth driven by travelers from APAC and Europe,” said Emir Bustamam, Sales and Distribution Group Head at Citilink. “PKFARE’s strong distribution presence in these regions enables us to better capture inbound demand, while maintaining distribution control and content integrity aligned with our commercial strategy.”

“We are delighted to partner with Citilink to support its global distribution growth,” said Jason Song, Founder and President of PKFARE. “This collaboration enables our travel seller clients to offer more competitive and diverse flight options across Indonesia and Southeast Asia. By strengthening direct airline partnerships, we continue to deliver better pricing, improved service quality, and integrity-assured content.”

According to IATA projections, Asia-Pacific is expected to remain the world’s fastest-growing aviation market, with air traffic forecast to grow 7.3% year over year in 2026. PKFARE has established direct connections with leading regional airlines including AirAsia, Lion Air, VietJet Air, IndiGo, and more, and will continue accelerating direct partnerships with major APAC carriers to deliver curated, high-quality content to global travel sellers.