The Pacific Asia Travel Association (PATA) is to break new ground in the conduct and content of industry forums globally by holding the first-ever debate on the future of travel and tourism between the PATA CEO and a leading regional travel journalist.
To focus on the topic, “The Future of Travel and Tourism in the Emerging New World Order - What’s Important and What’s Not,” a debate will be held on September 27, World Tourism Day, at the PATA Youth Forum held alongside the PATA Travel Mart 2012 in Manila.
The venue, located on the campus of the Lyceum of the Philippines University, has been specifically chosen to attract the interest of the future generation of travel industry leaders in Asia Pacific.
This so-called “THRILLA IN MANILA” will be the closing component in a day-long Youth Forum, on September 25-28 of Pata Travel Mart (PTM). Over 350 bookings have already been received for PATA’s Youth Forum, which is being coordinated by PATA’s Education and Training Committee, Taylor’s University, and Lyceum of the Philippines University.
On either side of the debate will be PATA CEO Martin Craigs, and Travel Impact Newswire Executive Editor Imtiaz Muqbil.
Craigs said: “Change is constant and fast; time for deeper reflection, rare. After several months of useful informal discussion with Imtiaz, I am delighted to confirm we will go public during PATA’s popular PTM Week with an infotaining debate, involving students and young tourist professionals. The Rise of Asia in the 21st century will be a critical component in the emerging, new world order, and the travel and tourism industry is ideally placed to play a positive role in shaping it. Asian tourism leaders that I have had the pleasure to work with recognize that with great power comes great responsibility.”
He added: “We believe this debate will make a significant contribution, by positioning PATA as the most effective place to discuss all facets of change in a comprehensive, constructive manner, without fear or favor. Human Capital Development is a core competence within Next Generation PATA.”
Muqbil, who has been covering the Asia Pacific travel industry since 1981 and is a recipient of PATA’s Travel Journalism Award in 2005, commented: “This debate will break new ground in the way industry forums are organized. By providing a ‘pro and con’ perspective on issues, I hope it will trigger an industry-wide ‘ripple-effect’ in the content and conduct of such forums by taking them beyond a collection of people preaching to the converted.”
Muqbil complimented Martin Craigs for his positive response. “This is the kind of courageous decision that is badly needed across the board. Industry leaders have to raise the level of the game by taking issues out of their traditional comfort zones. Sweeping issues under the carpet is no longer sustainable,” he said.
He added, “This debate is already guaranteed to yield a win-win outcome merely by dint of the fact that it is being held.”
The Lyceum of the Philippines University is a highly appropriate and historic venue for this event. The university has also kindly offered to facilitate the live streaming of this debate.
Do tune in, feedback is always welcome. Tourism students are invited to attend. Tickets are available at PHP600 (US$15) and include access to the all-day forum on September 27, lunch, conference kit, and access to PATA Travel Mart. To book and for further information, email [email protected] .
Details on the full program will be advised on Thursday, September 13, 2012.