Europcar Mobility Group UK has partnered with BMW Group to add a range of premium cars to its ever-growing fleet throughout 2026. The most popular brand for new cars during 2025 according to Auto Trader, BMW is the world’s leading premium car manufacturer, and Europcar will be providing business and leisure drivers with access to the most popular petrol and electric BMW models through the year.

Vehicles joining the fleet include the 3 Series, 5 Series and 1 Series, all of which made the Auto Trader top ten list in 2025, demonstrating their strong reputation among drivers. Europcar will also add popular electric models in the i4 and iX series, with some being added to the Flex Model Choice fleet for business users.

Flex Model Choice gives businesses access to the latest BEV and PHEV models, without the long term commitments and early exit penalties of leasing. Specific makes and models from Europcar’s comprehensive BEV and PHEV fleet, including the BMW i4 eDrive, can be booked for a minimum of 3 months and up to 12 months at a fixed monthly rate, enabling employers to accurately allocate vehicles and forecast Benefit-in-Kind tax expenses.

Adam McGhee, Head of Fleet Procurement at Europcar Mobility Group UK commented: “We are committed to providing drivers with access to as wide a range of vehicles as possible, so there is something for everyone and for every journey.

“BMW is a brand that delivers a premium experience across every model, from hatchbacks and saloons to SUVs, appealing to both business drivers and families or individuals renting for leisure. Adding to the wide range of hybrid and fully electric vehicles on the Europcar fleet, these new BMWs will also help even more drivers experience zero and low emissions driving.”

With flexible rental, comprehensive handovers and free resources to address common questions and misconceptions about EV motoring, Europcar is helping drivers start their EV journey with confidence and ease. Customers renting electric also gain access to the full suite of Octopus Electroverse features, as well as the free digital EV Guide and Knowledge Hub. Further supporting both private and business drivers, Europcar’s Delivery & Collection service operates nationwide, offering a simple online booking process with vehicles delivered directly to a home or work address. The service covers all vehicle types, and cars can be delivered within two hours of booking.