Open Hospitality, a division of Pegasus Solutions, is now offering Google Hotel Price Ads (HPA) to hotels following a successful pilot with more than 50 hotels. Hotel clients using Open Hospitality reservation and booking services can opt to drive traffic from search results in Google Search, Google Maps, Google Places and the Google Hotel Finder directly to the brand website to increase more profitable direct bookings.

“Google has emerged as a central channel in the hotel shopping process,” said David Millili, chief executive officer of Pegasus Solutions and Open Hospitality. “It may be used for a quick reference or as the actual booking channel, but it can’t be ignored as one capable of driving valuable direct business to your website.”

Leveraging existing reservation and booking products and services, Open Hospitality can serve real-time pricing through Google searches for participating clients, allowing bookers to be redirected to the hotel website for booking.Google Hotel Price Ads accommodates customers who prefer to book hotels directly with the hotel, sending online shoppers directly to the brand website. In addition to creating opportunity for more profitable direct bookings, this has the added benefit of allowing hotels to sell ancillary products, such as dining, spa services, events or other amenities in the booking process.

Open Hospitality also offers hotels website design, online marketing and booking solutions, search engine optimization (SEO), mobile booking options and social media services to further promote hotel bookings direct to the brand site.