Newmarket Holidays and river cruise operator A-Rosa have announced a new partnership, which will see Newmarket dedicate its entire 2019 river cruise programme to A-Rosa products.
Allowing the operator to offer a more premium level of river cruising to both agents and customers alike, a stand-alone 92-page brochure has been created.
In total, 64 departures on 16 itineraries are featured, including ten departures that target multi-generational customers and a selection of festive season cruises.
Newmarket has been successfully offering traditional river cruising on Europe’s waterways for over a decade and has recently become a member of the CLIA executive partner programme in advance of the initiative.
For 2019, the operator will replace its existing portfolio with all six of A-Rosa’s international ships, sailing on five popular European rivers, the Rhine, Danube, Rhône, Saône and Seine.
Newmarket will also continue to ensure agents have full flexibility in their travel choices; fight options from a range of main hubs and a number of key regional airports, plus Eurostar and cruise-only options are available.
To assist agents, who will be able to book A-Rosa cruises online, an extensive programme of agent activity is planned both during the launch and going forward.
David Sharman, commercial director at Newmarket Holidays, commented: “With A-Rosa, Newmarket will be able to offer agents and their customers the next level in vessel class.
“This will enable us to appeal to a wider river cruise audience than has previously been possible, and the depth and scale of our offering will provide more choice than ever before.
“The A-Rosa difference is the appeal of the partnership – flexible, multi-choice, contemporary, casual, yet stylish premium river cruising reflected in the facilities and services delivered by the team.”