Hilton Worldwide has appointed Priti Bhudia as Sales Executive UK, responsible for providing sales support for the three luxury Maldives resorts; the Conrad Maldives Rangali Island, Hilton Maldives Iru Fushi Resort & Spa and Beach House Maldives, The Waldorf Astoria Collection.

The newly created role will see Bhudia develop travel agency relations for the three properties, with a view to creating a unique distinction amongst the brands and providing a main point of contact for the resorts’ UK travel agency partners.

Bhudia brings extensive experience to the position gained across all aspects of the travel industry, including four years as a tailor-made city break and multi centre long haul destination specialist and two years in Business Development and Account Management for Millennium & Copthorne Hotels Kensington.

Carsten Schieck, Regional General Manager Maldives & Sri Lanka, Hilton Hotels, commented, “With the addition of Hilton Maldives Iru Fushi Resort & Spa to the portfolio in July last year and the recent launch of Beach House Maldives, The Waldorf Astoria Collection, it is more important than ever for us to establish an on-the-ground presence in the UK to support our valuable travel agency partners and ensure our sales messages are communicated effectively and in line with current UK trends.

We are confident that Priti’s extensive experience and local knowledge will help us provide a superior service to the UK travel trade.”