The European Tour Operators Association (ETOA) and UKinbound have joined forces with VisitBritain to deliver a unique business-to-business event in 2012.

The VisitBritain Hosted Buyers Marketplace (HBM) is an exclusive opportunity for British tourism suppliers and destinations to meet and do business with 150 specially selected international buyers from some 20 countries being brought over and hosted by VisitBritain for the occasion.

ETOA’s executive director, Tom Jenkins, said: “I am really pleased to be working in partnership with VisitBritain and UKinbound on this new industry networking event.

“It affords ETOA members and the wider tourism industry in Britain an exclusive opportunity to reach 150 international buyers here on our doorstep in a cost-effective and time-efficient manner.

The Hosted Buyers Marketplace will be held at Wembley Stadium on March 19th, the day prior to ETOA and UKinbound’s well-established Britain & Ireland Marketplace (BIM) at the same venue.

Together these two back-to-back workshops give tourism businesses even greater opportunity to reach key buyers through a programme of pre-scheduled and open appointments with additional networking at a gala dinner.

Chief executive of VisitBritain, Sandie Dawe, said: “VisitBritain welcomes the opportunity to work alongside ETOA and UKinbound to deliver what will be a fantastic opportunity for British tourism to showcase a wide range of products to a network of international buyers.

“Buyers will also be taken on familiarisation trips to experience first-hand what the UK has to offer.”