Norwegian Cruise Line has announced strategic changes to its brand leadership team to further align the company’s organisational structure with its goal to drive sustained growth and profitability.
Bob Binder has been appointed president and chief executive of Oceania Cruises, in addition to his current role as vice chairman of Oceania Cruises and Regent Seven Seas Cruises, which he has held since 2011.
Prior to that, Binder served as president of Oceania Cruises, where he played a key role in the development and design of new Oceania ships and new restaurant concepts for the line.
In addition, Andy Stuart, president of Norwegian Cruise line, and Jason Montague, president of Regent Seven Seas Cruises, will add the title of chief executive to their expanded roles with their respective brands, effective immediately.
“One of Norwegian’s main strengths is the strong and deep bench of talent across our executive team,” said Frank Del Rio, president and chief executive officer of Norwegian Cruise Line Holdings.
“The focus and dedication that these leadership changes bring to each of our brands will further align our organisational structure with the unique needs of each brand and will enhance the overall performance of our company by creating even more exceptional vacation experiences across our fleets, strengthening our relationships with our travel partners and optimising results to position the company for future growth.”
The dedicated brand executives will oversee sales, marketing, passenger services and revenue management for each of their respective brands.
They will continue to drive the development of itineraries and the on-board product to ensure each line delivers on its brand promise and provides outstanding cruise vacations for guests.
All three will continue to report directly to the company’s president and chief executive officer, Frank Del Rio.
“With Bob Binder, a co-founder of Oceania Cruises, we bring a uniquely qualified industry veteran to strengthen and grow the Oceania brand and further enhance its position as the leading upper-premium cruise line,” said Del Rio.
“We are also capitalising on the talents and contributions of two key executives, Andy Stuart and Jason Montague, with their expanded roles as chief executives within their respective brands.”