Menorca Tourism will be unveiling a range of new tourist initiatives and attractions designed to emphasise the important British historical influences on the island at World Travel Market 2010.

The announcements will take place at 3pm on November 10, 2010, at stand EM165, and will include specific details of calendar events, visitor attractions and island literature.

There will be a special focus on the launch of a new annual event for British tourists - the representation of Menorcan society during the 18th century around Mahón, Mahón Harbour and Es Castell.

The attractions, which will take place during the first two weeks of May, includes re-enactments of day-to-day life during the period including traditional dress, home and work, games and even old vocabulary.

Details will also be unveiled on the 300th anniversary of the building of the Isla Del Rey military hospital, which is situated on an island in the Port of Mahon.

During the 18th century, Menorca had three different countries own the island as opposing forces looked to control the Mediterranean. For 74 years it was under British rule, which left a deep imprint on the island, mainly around the strategic port of Mahón, the second largest natural harbour in the world.

Bernardo Orfila, general manager at Menorca Tourist Board, said: “A British heritage cultural network is being developed to be enjoyed both by tourists and locals. It will include elements encompassing architectural, cultural, ethnological and gastronomic experiences, all of which will be unveiled at WTM 2010.”

As part of the preparations this year saw Menorca’s famed Camí de Cavalls, a historical route that follows the whole coast of the island, officially reopened following a €1m restoration programme.

Measuring 184 kilometres, the Cami de Cavalls, or ‘Horses’ Path’, has a history dating back to the 13th century, and in the 18th century was used by the British as a coastal boundary trail to assist good communication between the watchtowers and shore batteries.

World Travel Market will be held at ExCel London from November 8 to 11, 2010. It is the premier global event for the travel industry.