Moxy Hotels made its debut today in Milan, Italy, shaking up the hotel industry with a fresh attitude and modern flair.
A boutique hotel concept for the budget savvy traveller, the new Moxy Milan reinvents the traditional economy hotel experience.
“Moxy is the essence of the next generation traveller, not only Gen X and Y but guests with a younger sensibility, for whom contemporary style is paramount,” said Tina Edmundson, global brand officer for Marriott International’s luxury and lifestyle brands.
“Every aspect of Moxy Hotels has been thoughtfully researched and crafted to reflect and deliver on the ever changing lifestyles and expectations of this rapidly growing customer segment.”
Designed for travellers looking for something fun, stylish and a bit edgy, Moxy’s buzzy lobby, tech-savvy guest rooms and intuitive service offers a refreshing alternative to traditional and often uninspiring economy hotels.
Amy McPherson, president and managing director of Marriott International in Europe, added: “We are delighted to launch the highly anticipated Moxy Milan, our first Moxy hotel that introduces an exciting and affordable hotel design concept to Europe.
“Investor interest has been exceptional and to date we have signed eleven Moxy hotels, all due to open throughout Europe by the end of 2016.”
Moxy Milan sets the stage for the global debut of Moxy Hotels with upcoming locations planned for Munich, Frankfurt and Berlin in Germany; Oslo, Norway; Aberdeen, Scotland and London, United Kingdom.
The Moxy Crew welcomes guests to a bright, airy lobby where they’ll experience a hassle free check-in.
The interiors feel boutique hotel inspired, successfully fusing refined and raw materials, organic and linear lines, and public/private spaces.
The lobby comfortably blends colours and shapes with modern and contemporary furniture.
Guests can relax, pick up a book from the Moxy library, connect and catch up with friends.
The 162 guest rooms are outfitted with sound-reducing walls, 42” LCD flat screen televisions, free Wi-Fi, comfortable bedding and deep-seated armchairs in calming, neutral fabrics.
Every room makes a statement with a spirited floor to ceiling art piece.
The design is functional and uncluttered with simple, thoughtful touches including glass shelving and open closets. Bathrooms feel luxurious and feature complimentary Rituals toiletries, power showers and large mirrors alongside a spacious vanity area.