LUXURY BEYOND FRONTIERS: UNCOVER THE HIDDEN WONDERS OF NORTHERN VIETNAM
For centuries, Northern Vietnam was considered a wild and rugged region where mist-shrouded mountains, deep valleys and lush forests created a formidable barrier for international explorers. Now, this exotic destination is emerging as one of Asia’s most compelling places to visit - especially for experience-seeking luxury travellers. With branded five-star hotels, immersive activities and authentic encounters, every guest can uncover a wealth of natural and cultural treasures.
From the vibrant street life and heritage of Hanoi to the enchanting islands of Ha Long Bay, the soaring peaks and ethnic diversity of Sapa, the sacred temples of Yen Tu, and the tranquil landscapes of Ninh Binh, this evocative region is more accessible than ever. Craft your ultimate itinerary and discover Northern Vietnam like never before.
Hanoi: An Ancient City with a Bright Future
Vietnam’s capital is a modern metropolis with a rich history that can be traced back more than 1,000 years.
Present-day Hanoi is shaped by its French colonial past - especially in the Old Quarter, where guests can stroll around Hoan Kiem Lake, browse local markets and savour the city’s culinary delights - including Vietnam’s famous egg coffee - at its street-side cafés.
Guests can step into the city’s heritage at Sofitel Legend Metropole Hanoi, the “Grande Dame” of Vietnamese hospitality which celebrates its 125th anniversary in 2026. With its refined interiors, suites named after famous former guests such as Somerset Maugham and Charlie Chaplin, and exquisite French cuisine at Le Beaulieu, this iconic hotel is a destination in its own right.
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Just a short stroll away, Hotel de l’Opera Hanoi - MGallery Collection immerses visitors in the capital’s French spirit with elegant architecture, enticing culinary experiences and signature cultural moments. Following a multi-phase renovation, this five-star boutique hotel has been fully refreshed with new Art Deco-inspired interiors that transport guests to “A Night at the Opera.”
Sapa: Vietnam’s Mountain Sanctuary
Nestled high in the hills of Northern Vietnam, surrounded by verdant rice terraces, lush valleys and ethnic villages, Sapa has the feeling of a remote frontier town. Curious visitors can discover fresh produce and authentic crafts at local markets, explore a tapestry of natural landscapes, and take a cable car ride to the 3,143-metre summit of Mount Fansipan, Vietnam’s highest peak.
Hôtel de la Coupole - MGallery Collection reflects Sapa’s diversity with striking interiors from Bill Bensley that blend French haute couture style with indigenous elements. Guests can stay in designed-led rooms that overlook the rolling hills, enjoy exquisite French cuisine at Chic, and sip cool cocktails at Absinthe, the rooftop bar. A two-night “Guest Shift” on 20-21 July 2026, in collaboration with The Hudson Rooms, one of Asia’s 50 Best Bars, demonstrates how Sapa is a rising star on Asia’s mixology scene.

Yen Tu: Hilltop Spirituality and Serenity
The mountains of Yen Tu have long held a special place in the hearts of Vietnamese people. A popular pilgrimage destination, it is home to a vast complex of UNESCO-inscribed temples, shrines and pagodas that date from the 13th Century and reflect the region’s Buddhist heritage. Perched at the summit, more than 1,000 metres above
sea-level, the dazzling Dong Pagoda is constructed entirely of bronze and weighs over 60 tons.
Within this deeply spiritual setting, Legacy Yen Tu - MGallery Collection invites guests to unwind in blissful seclusion and feel the essence of organic wellness. The An Tue Tinh spa is dedicated to holistic health, including yoga overlooking the mountains, while Tho Quang Restaurant celebrates the purity of Vietnamese cuisine.

Ninh Binh: Winding Rivers and Lush Landscapes
Located in the Red River Delta, Ninh Binh is a natural and cultural treasure trove with a collection of UNESCO-listed gems. Take a serene boat ride through Trang An and Tam Coc-Bich Dong (“Ha Long Bay on land”), the scenic landscape of limestone karsts and rice paddies that have inspired poets and artists for centuries, and explore Hoa Lu, which served as Vietnam’s capital city in the 10th and 11th centuries and now rewards visitors with its collection of ancient pagodas, temples and tombs.
Adventurous travellers can now uncover the area’s many jewels at Pullman Ninh Binh, the Red River Delta’s first internationally-branded hotel which opened its doors in May 2026. With a spa, three swimming pools, six restaurants and a rooftop Champagne bar, this landmark hotel is elevating hospitality in Ninh Binh to new heights.
Ha Long Bay: Moving Beyond the Boat Trip
One of Asia’s most iconic seascapes, Ha Long Bay is an awe-inspiring marine labyrinth of almost 2,000 islands and islets, hidden coves, mysterious caves and beautiful beaches. Traditionally, this bucket-list bay was experienced with a day trip or overnight boat tour. But the opening of Ha Long’s first true luxury beach resort in 2025 has given discerning guests the chance to linger longer and delve deeper into the destination.
Set directly on the shore, InterContinental Halong Bay Resort features rooms, suites and villas with views of the bay, multiple swimming pools, a Hidden Lagoon Spa, kids’ club, and world-class culinary venues - including the new Yulong Mansion, a sophisticated Chinese restaurant. Newly-unveiled in June 2026, the Halong Estate Villa is a breathtaking six-bedroom beachside sanctuary where loved ones can create timeless memories in complete privacy.

Whether you’re seeking a single hotel break, a twin-centre itinerary or a multi-destination vacation, Northern Vietnam sets the stage for adventures that feel authentic, immersive and luxurious.