In a global industry where trust, authenticity, and quality define excellence, L’Occitane en Provence has taken a significant leap forward. The beloved Provençal beauty and wellness brand has been officially recognised as a trusted supplier by Astria™, the preferred platform of Forbes Travel Guide. This prestigious acknowledgement positions L’Occitane en Provence among an elite group of brands trusted by the world’s top luxury hotels and spas.

The distinction is a testament to L’Occitane’s commitment to excellence — not only in the sensorial quality of its products but in its values: sustainability, craftsmanship, and well-being. Known for drawing on the richness of Provence’s natural beauty, L’Occitane’s hospitality offerings deliver more than luxury — they offer a deep sense of place and purpose, aligned with the expectations of today’s conscious traveller.

Celebrating Sustainability and Innovation at The Summit 2025
This recognition was celebrated at The Summit 2025, Forbes Travel Guide’s annual gathering of luxury hospitality leaders, held in Monaco from February 25–28. At the heart of this global meeting was the shared pursuit of raising industry standards, and L’Occitane was proud to participate, connect with visionary partners, and share its passion for responsible, sensorial luxury with the world’s top hospitality brands.

Le Couvent des Minimes: A New Chapter in Eco-Luxury
Nowhere is this vision more beautifully realised than at the newly re-imagined Le Couvent des Minimes, un Hôtel & Spa L’Occitane en Provence — the world’s first ECOCERT-certified sustainable wellbeing centre. Nestled among Provence’s lavender fields and picturesque hilltop villages, this five-star retreat blends centuries of history with next-generation eco-luxury.

Following an exquisite renovation, the hotel now features 49 serene rooms and suites, all adorned with L’Occitane’s eco-conscious amenities. The property’s spa, already award-winning, has been expanded to reflect the brand’s wellness philosophy and features natural, locally sourced ingredients, and packaging crafted with sustainability in mind.

From in-room toiletries to full spa rituals, guests experience the essence of Provençal art de vivre — elevated by purpose. The ECOCERT certification affirms a shared commitment between the hotel, L’Occitane en Provence, and ECOCERT to lead the industry toward environmental and social responsibility. This milestone builds on L’OCCITANE Group’s 2023 B Corp™ certification, marking a bold step forward in re-imagining what luxury can and should be.

A Symphony of Art, Nature & Wellbeing in Brazil
L’Occitane en Provence’s impact extends far beyond Europe. In Brazil, the brand’s Verveine Agrumes (Citrus Verbena) eco-luxury collection is now featured at the newly opened Hotel Clara Arte, located within the Inhotim Institute, Latin America’s largest contemporary art museum and a globally significant open-air cultural destination.

Set amidst 140 hectares of stunning gardens and art installations in Brumadinho, the resort offers luxurious suites and bungalows stocked with L’Occitane amenities in sustainable 300ml dispensers. The hotel’s exclusive spa also features signature L’Occitane treatments, ensuring guests enjoy the same elegance, efficacy, and environmental care that define the brand worldwide.

For L’Occitane en Provence, being part of this visionary property is an extension of its mission to celebrate beauty in all its forms — through nature, culture, and mindful hospitality.

Redefining Global Luxury with Purpose
From the lavender hills of Provence to the art-rich landscapes of Brazil, L’Occitane en Provence is redefining luxury hospitality. With trusted supplier status from Forbes Travel Guide via Astria™, groundbreaking eco-certifications, and partnerships with iconic properties, the brand is not just enhancing travel experiences — it’s helping shape a more sustainable, soulful future for global tourism.

This milestone reflects the passion, creativity, and collaboration of L’Occitane’s dedicated hospitality teams and visionary partners. Together, they are crafting a new kind of luxury — one rooted in wellbeing, inspired by nature, and built to last.

Find out more here.