Leading Hotels of the World has recorded significant growth in revenue in 2011, with the branded generating sales of $614 million.
This is an increase of 13 per cent on figures from 2010.
Out of the current portfolio of 430 LHW hotels, 391 were full-year members for both 2010 and 2011.
Despite regional turmoil around the globe – such as the Arab spring, Greek debt crisis, earthquake in Japan, and debt risk in the USA – the brand’s 2011 hotel revenue for the aforementioned 391 properties ($570 million) not only exceeded 2011 year-end budget, but also significantly out-performed the same member portfolio for 2010 by almost 19 per cent.
Leading Hotels president, Ted Teng, commented: “This substantial increase demonstrates the success of our individualised, focused approach on generating revenue for Leading Hotels.”
Demonstrating that customers are ready to spend for what they consider true quality and value, the average daily rate across the portfolio improved sharply from the previous year, registering at USD 498 (£317)—an increase of USD 67 (£43), or 16%.
An overall analysis of the top-producing countries indicates that, along with the United States, the United Kingdom, Germany, Brazil, and Russian Federation are among the top revenue generators.
Furthermore, revenue doubled for LHW’s Spanish and Italian language websites in 2011.
From a destination standpoint, travel to Europe, the Middle East and Africa increased on a revenue basis by over 11 per cent since 2010.
The highest-grossing destinations included the United States, Italy, France and Switzerland with growth as high as 23 per cent.
Leading Hotels of the World is considered the World’s Leading Hotel Alliance by the World Travel Awards.