LATAM Cargo transported more than 160 million bouquets of flowers in the three weeks leading up to Valentine’s Day, representing 21 per cent of the total Latin American flower market over this period.
Between January 16th and February 7th, over 140 cargo flights departed from Ecuador and Colombia, tripling the average of weekly air cargo shipments.
Between Bogotá, Colombia and Miami – where LATAM transports 360 tons on average per week this figure reached 900 tons per week this Valentine’s Day season.
Likewise, between Quito, Ecuador and Miami, shipments increased from 450 to 1,500 tons per week.
In total, LATAM Cargo transported over 4,200 tons of flowers from Colombia and more than 4,700 tons from Ecuador.
“LATAM Cargo has had a successful season, delivering the flights necessary to meet the demand of all our customers, as well as providing the necessary resources in our origin and destination warehouses, which are fundamental in this demanding time of the year,” said Felipe Caballero, commercial manager of North and Central America, LATAM Cargo.
During this period, the cargo aircraft depart from Bogotá and Medellin in Colombia as well as Quito, Ecuador, with the United States and Netherlands being the principal destinations.
The majority of shipments land in Miami, one of the most important distribution hubs in the world and a centre for LATAM Airlines Group’s cargo operations.
This season, LATAM Cargo transported approximately 7,500 tons to Miami International Airport, which representing over 80 per cent of the flowers transported by the group.
In a typical week, Miami airport receives about 5,000 tons of flowers from Ecuador and Colombia, but in the weeks leading up to Valentine’s Day, this weekly traffic almost triples, surpassing 14,000 tons.
LATAM Cargo flew all the flowers for this Valentine’s Day in dedicated cargo aircraft, which have the capacity to ship between 3,100 and 5,200 boxes, equivalent to more than two million flowers per shipment.
In total, LATAM Cargo delivered more than 160 million bouquets this season, which is enough to give at least one flower to every woman in the United States.