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Kuoni relaunches aspirational travel website

Kuoni relaunches aspirational travel website

Kuoni has re-launched its popular travel website in time for the busy January booking period. has been totally revamped and refreshed offering a modern and exciting proposition for online users as an inspirational, image-led website with clean, uncluttered pages and clear navigational paths for improved usability.

The new design brings the site in-line with Kuoni’s reputation as an aspirational travel brand. 

Matt Rooke, Kuoni UK ebusiness & publishing vice president said: “After more than a year in planning and development it’s really exciting to see a site that reflects our brand values.

“The website has a more contemporary feel in a simple and intuitive manner, as well as reinforcing our other brand communications and our strategy to deliver an exceptional experience to our customers.”

The website boasts hundreds of Kuoni Insider comments from experts around the company; sharing their personal travel experiences and recommendations. 

Rooke added: “This project has really highlighted the passion, commitment and collaborative spirit across the company.”

There are many new features on the website designed to support the customer journey and make it easier to find the perfect holiday.

With an enhanced holiday search facility, customers can search by holiday type (i.e. all inclusive, sustainability, spa), destination and also browse special offers.

To tailor the search criteria further Kuoni has identified nine customer needs which include go beyond highlighting holidays for experienced travellers’, mind, body and soul for stylish, wellbeing retreats and time together for special occasion holidays and secluded hideaways.