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Jumeirah Group takes ‘surfing’ to a whole new level

Jumeirah Group takes ‘surfing’ to a whole new level

Dubai based luxury hotel management company, Jumeirah, has recently launched the first phase of the Group’s brand-new website, which is unique in the hospitality industry, incorporating the latest cutting edge technology and innovative design in line with Jumeirah Group’s promise to STAY DIFFERENT™. 

Direct online bookings are a key focus for Jumeirah Group going forward and the new website will enable online restaurant bookings for all Jumeirah restaurants in Dubai. It will also enable Sirius (the Group’s loyalty programme) cardholders to earn, spend and redeem points online through a variety of means, including a unique new facility to instantly book room nights.

The content is user-generated including video and rich media, with implicit and explicit recommendations and incorporates online membership, live destination guides of each city, avatars of colleagues, a new careers site, itinerary planners and wish lists for guests, and navigation around the site that is totally unique for the hospitality industry.

The website has been designed to grow with the company and as more properties open in the future, the website will continue to grow and develop, which will be made possible by the new ‘back end’ system.

“The new Jumeirah website has three very simple principles: to generate direct revenue for the company while benefitting the guest by offering attractive rates and packages; to be simple, easy to use and offer a tantalizing glimpse into what the Jumeirah experience offers; and finally, to exclusively represent one of the world’s most luxurious brands online” said Terry Kane, Director of Digital Strategy, Jumeirah Group.


“We are extremely pleased with the new website, which represents all of the Jumeirah brands and hotels under one umbrella” added Apo Demirtas, Chief Sales and Marketing Officer, “The new will bring us closer to our guests whilst demonstrating our continued commitment to STAY DIFFERENT™ online.”

Expansive research on social networking and Web 2.0 applications has been completed and the next phase of promises to offer another first for the hospitality industry and the online user. The second phase of the website is scheduled for completion within the next six months and will see even more exciting developments to the functionality and ‘look and feel’ of the site, with even more intuitive, personal and engaging technology to be introduced.

Take a tour of the new website or log on to to learn more about the exciting offers available in Jumeirah Hotels and Resorts and feel the difference.

See all Jumeirah Group World Travel Awards winners here:
Burj Al Arab - 2009 Middle East’s Leading Hotel, 2009 UAE’s Leading Hotel, 2009 Dubai’s Leading Hotel
Jumeirah Beach Hotel - 2009 Dubai’s Leading Resort
Emirates Towers - 2009 Middle East’s Leading Business Hotel, 2009 Dubai’s Leading Business Hotel
Madinat Jumeirah - 2009 UAE’s Leading Resort, 2009 Dubai’s Leading Conference Hotel
Jumeirah Bab Al Shams Desert Resort & Spa
Jumeirah Carlton Tower - 2006 England’s Leading Business Hotel
Jumeirah Essex House