ITB Supply is being staged next month for the fourth year in succession and is already well established as a major segment of ITB Berlin. This year 35 exhibitors will be presenting innovations in the product groups of hotel fittings, sales promotion and advertising, organisational materials and services.
One clear indication of the expansion of this sector is the increased presence of companies which are counted among the leading suppliers. For the third successive year the bath specialist Kaldewei is occupying a large area in order to display innovative solutions for the hotel industry. The Möve lifestyle brand, which enjoys an international reputation for its hotel bedroom and bathroom textiles, is presenting its entire range from bathrobes to towelling. New exhibitors this year include WMF and Melitta System Service with their products for the hotel and catering sector. Also making their first appearance here are Eskesen A/S and El Dorado, two major manufacturers of advertising material, specialising in the international travel industry.

In addition to presenting many diverse products for equipping and fitting out hotels, the ITB Supply will offer a wealth of expertise for the service sector. One example is provided by GeMax, a network comprising some 350 success-oriented hotels and catering establishments in Germany and Austria, which has been set up to combine the interests of a number of committed individual suppliers and to provide successful solutions. Another new exhibitor at the ITB Supply is the Tourism Coordination Office of the German Federation for the Blind and Visually Impaired, together with the National Coordination Office for Tourism for All (NatKO) and ILIS-Leitsystem GmbH. They will be offering some practicable solutions for both indoor and outdoor areas in order to show how hotels can attract a new group of tourists, those with physical disabilities.
——-