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Jamaica tourism hits a high

Jamaica tourism hits a high

Jamaica’s tourism industry is on a roll after picking up a host of key honours at the World Travel Awards 2010 The Americas Ceremony.

For the fifth year running Jamaica was recognized as the “Caribbean’s Leading Destination”, while the Jamaica Tourist Board was recognized for the fourth consecutive year as the “Caribbean’s Leading Tourist Board”. Jamaica was also voted “Caribbean’s Leading Cruise Destination”, “Caribbean’s Leading Cruise Port” (Ocho Rios), “Caribbean’s Leading Airport” (Sangster International Airport) and “Caribbean’s Leading Meetings & Conference Centre” (Jamaica Conference Centre, Kingston).

In celebrating Jamaica’s tremendous success Tourism Minister, the Hon. Edmund Bartlett, expressed that winning the awards showed that as a brand Jamaica continues to go from strength to strength. He said that being recognized by the World Travel Awards was a prestigious achievement and that the recognition spoke of the excellence and service quality assurance that visitors can expect on the island.

Meanwhile, Jamaica’s Director of Tourism John Lynch said: “We’re thrilled to again be recognized as a top Caribbean destination,”  “These awards reaffirm that our tireless efforts to promote destination Jamaica, coupled with continued growth and refurbishment of our tourism infrastructure, have proven a successful strategy in positioning Jamaica as a tourism leader.”

A number of resorts and travel partners were also recognized, further illustrating the destination’s outstanding tourism product. These included Round Hill Hotel & Villas (Caribbean’s Leading Villa Resort), Chukka Caribbean Adventures (Caribbean’s Leading Excursion Operator), Beaches Negril Resort & Spa (Caribbean’s Leading Family All-Inclusive) and Trafalgar Travel (Caribbean’s Leading Travel Agency).


Jamaica now enters the World Travel Awards 2010 Grand Final in London on 7 November, when it has been nominated in a host of top categories, ranging from “World’s Leading Cruise Destination” to “World’s Leading Villas”.