Celebrating its tenth anniversary, ITB Asia 2017 has completely sold out ahead of its October staging.

The show holds its strong Asian support with 60 per cent of exhibiting companies from the continent.

ITB Asia 2017 will feature many firsts for the show.

For the first time this year, ITB Asia will host Brazil’s Rio Convention & Visitor Bureau, the Moscow City Government, Promote Iceland, as well as an African Pavilion, among many others.

The strong growth performance at ITB Asia 2017 is led by BRICS economies that show exceeding exhibitor stand booking growth rates, with South Africa (200 per cent), Russia (183 per cent) and Brazil (100 per cent) illustrating the trend.

China is also growing its presence at ITB Asia by 31 per cent this year with Ctrip, Wuzhen Tourism, Hua Min Tourism & Reservation, Shanghai Toptown International Travel Agency and many more set to feature during the show.

Tunisia and Rwanda will make their debut at ITB Asia this year, joining Kenya Tourism Board and other African exhibitors from Tanzania, Botswana, South Africa, Namibia and Sudan.

This comes as no surprise given that the African market has shown growth of 25 per cent at this year’s show.

Europe is a close second having recorded a 23 per cent growth which is led by the Greek National Tourism Organisation and Spain Tourism Board.

This growth is also substantiated by a growing number of exhibitors from the Balkans, including countries such as Romania and Bosnia & Herzegovina.

Earlier this year, ITB Asia had signed a partnership with Korea Tourism Organisation to boost Korea’s appeal as a key destination in Southeast Asia.

“As we celebrate our tenth anniversary this year, the substantial growth in exhibitors underlines how ITB Asia has firmly established itself as the leading industry event in the region.

“The Asian outbound market continues to attract huge interest and we are delighted to see such levels of growth from various key markets at the show this year.

“As early as now, we are accepting bookings for the 2018 show,” said Katrina Leung, executive director of Messe Berlin (Singapore), organiser of ITB Asia.

The show will take place from October 25th-27th, at the Sands Expo and Convention Centre, Marina Bay Sands.