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ITB Asia 2016 to launch dedicated MICE conference programme

ITB Asia 2016 to launch dedicated MICE conference programme

ITB Asia 2016 will showcase its strongest meetings, incentives, conferences, and exhibitions line up to-date with a full day conference programme dedicated to the growing sector.

The ninth instalment of the leading regional trade show, organised by Messe Berlin (Singapore), will take place from October 19th-21st at the Sands Expo and Convention Centre, Marina Bay Sands.

New partnerships with prominent industry heavyweights such as the Society for Incentive Travel Excellence and Singapore Association of Convention and Exhibition Organisers and Suppliers, as well as a renewed agreement with the Incentive Conference & Event Society Asia Pacific will ensure delegates learn more about the latest news and innovations from thought leaders in their respective fields.

Taking place on October 20th the second day of ITB Asia, the inaugural MICE Day @ ITB Asia will be held at a specially designed conference room, and will include sessions from a wide range of industry partners, covering a full spectrum of topical issues facing the MICE sector today.

“These dedicated sessions will provide real-world advice for MICE delegates, helping to keep them up-to-date on the latest developments in incentive travel and events and identify new business opportunities.


“As a leading platform for the travel industry, ITB Asia helps connect like-minded delegates to the latest industry trends,” said Katrina Leung, executive director of Messe Berlin (Singapore), the organisers of ITB Asia.

SITE will conduct two sessions under the theme of ‘Managing Incentive Travel Programmes’ covering the three pillars of incentive travel programme management - Delivery, Management and Service.

The first session entitled ‘Incentive Travel Budget and Marketing’ will explore the fiscal and marketing challenges that managers and planners face.

This course will outline practical solutions delegates can apply to their incentive travel programme planning.

The second session entitled ‘The Customer Experience and the Importance of Communication’ will showcase how a service culture and strong communication can impact the success of incentive travel management.

A hybrid show, ITB Asia attracts delegates from across all sectors of the travel industry, including MICE, corporate and leisure companies.

It acts as a platform for delegates to network and identify new business opportunities.

The show’s powerful line up of conference programme also helps to provide a holistic and comprehensive view of the latest trends, issues and opportunities in the sector.

Last year, ITB Asia attracted close to 760 exhibitors from 73 countries, as well as 880 buyers and more than 10,300 attendees over three days.