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IHG in Priority Club focus

IHG’s loyalty programme Priority Club Rewards has revealed that Priority Club members who stay at any of the 55 InterContinental Hotelsin the U.S., Canada, Mexico, Latin America and the Caribbean will earn ten points per every $1USD spent on qualifying revenue during stays from February 10th. 

Unlike the current earning rate of 2,000 points per stay, regardless of what is spent at the hotel, there is no maximum number of points a guest can earn under this new program.  On average, most Priority Club Rewards members can expect to earn approximately three times the number of points that they do today.

”Although we will continue our focus on providing Priority Club members with new ways to redeem their points, this new earning structure at InterContinental Hotels will allow them to earn them faster than ever before, too,”  said Don Berg, vice president, Loyalty Programs and Partnerships, IHG.  “Priority Club members who stay at InterContinental properties between now and February 15 will begin to experience this richer earning policy as we operationally ramp up the program over the next 30 days,” said Berg.  Starting Feb. 15, all members can expect to earn at the new rate.

“We’re delighted to enhance our program in the Americas and hope to be in a position to extendour offer to the rest of the world in due course,” said Simon Scoot, vice president, Global Brand Management, InterContinental Hotels & Resorts.  “It’s incredibly important that we retain and grow the loyalty of our guests and reward them as best we can.”