IAG launches Vueling Club to frequent fliers
Vueling has announced the launch of its new customer loyalty programme, Vueling Club, in partnership with Avios.
The new programme replaces Vueling’s previous Punto programme and offers members new benefits including free flights and more ways to get points from travel and everyday purchases.
Vueling Club members will be able to collect Avios in a number of ways; through flight bookings, hotel reservations or everyday shopping purchases with any of Avios’ wide range of global and local partners.
Members will also enjoy unprecedented flexibility from the new loyalty programme, with the ability to conveniently exchange Avios for flights, including discounts starting from two euros up to 100 per cent of the total cost of any of Vueling’s fare categories (Basic, Optima or Excellence), including taxes, charges and additional fees.
As a result, Vueling Club will be the only loyalty programme in Europe using Avios to enable flights to be obtained completely free of charge.
As part of future development plans, Vueling Club members will also have the opportunity to fly to 380 destinations through IAG’s wider airline network, including Iberia and British Airways, along with other Avios partners.
Additionally, members will soon be able to use Avios to redeem additional services such as checked baggage, check-in and priority seating.
David Garcia, commercial director of Vueling, said: “We are very excited to start the Vueling Club programme with Avios, the global currency we share with the rest of the IAG group airlines.
“We are confident that this new program will receive a great reception amongst our customers thanks to its flexibility, allowing members to exchange Avios in whole or in part, through small discounts.”
Like Vueling, Avios is part of the International Airlines Group and operates the rewards currency of multiple airline loyalty programmes, including British Airways Executive Club, Iberia Plus, AerClub, Meridiana Club, Flybe, Kulula and now Vueling Club.
Today, more than ten million people collect and use Avios around the world.