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Hyatt Hotels to take Unbound Collection into Finland

Hyatt Hotels to take Unbound Collection into Finland

Hyatt Hotels has entered into a franchise agreement with Primehotels Oy for its first property in Finland.

Expected to open in 2022, the 224-room Grand Hansa Hotel will become the first the Unbound Collection by Hyatt property in the Nordics as the brand enjoys continued momentum across Europe.

Incorporating references to Finnish folklore and mythology, Grand Hansa Hotel’s historical façade will represent the city’s fascinating past.

Combined with Helsinki’s vibrant atmosphere, the hotel will provide independently minded guests with one-of-a-kind experiences reflecting the Unbound Collection by Hyatt brand ethos.

Prior to its opening, the hotel will undergo a renovation leading to the development of 224 upscale guestrooms and a newly built entrance.


The large ground floor space will allow for significant food and beverage offerings, as well as extensive conference and meeting facilities.

The Grand Hansa Hotel will benefit from the strong demand of both business and leisure travellers to Helsinki with forecasts predicting 30 million passengers by 2030.

Strategically located opposite of the Central Railway Station and only a 30-minute train or taxi ride from the award-winning Helsinki Airport, business travellers will be in the immediate vicinity of key industries and Government entities, including the University of Helsinki’s central campus.

Leisure guests will also benefit from being within a five-minute walk from nearby shopping outlets and tourist attractions such as the Helsinki Market Square and Finnish National Theatre.

“We are thrilled to see the development of Grand Hansa Hotel in the Nordics as Finland is an important market for us,” said Guido Fredrich, Hyatt regional vice president of development for Europe. 

“We are excited by the growth we have seen in Helsinki’s tourism sector in recent years.

“The region’s rich history and distinct culture make the Unbound Collection by Hyatt brand a natural fit for Grand Hansa Hotel, as we grow our brand presence in the European luxury market.”