Hyatt Hotels has begun the integration of former Two Roads Hospitality brands into its loyalty scheme.
Thompson Hotels will join the World of Hyatt loyalty program today, following the acquisition of Two Roads by Hyatt at the end of last year.
The program expansion allows World of Hyatt members more unique stay options to choose from and the ability to earn and redeem points and enjoy in-hotel benefits with the eight participating Thompson Hotels located throughout the United States, Canada and Mexico.
These properties include Gild Hall and The Beekman in New York City; The Cape in Cabo San Lucas, Mexico; Thompson Chicago; Thompson Nashville; Thompson Seattle; Thompson Toronto; and the new Thompson Zihuatanejo on Mexico’s Pacific Coast.
Two Roads is a hotel management company with a unique collection of compelling brands, outstanding properties and a significant global development pipeline.
Thompson Hotels is the first of several brands being added to World of Hyatt over the coming months, including Joie de Vivre Hotels (for stays starting May 15th) and Alila Hotels and Destination Hotels.
“We are committed to quickly integrating these distinctive brands into Hyatt’s portfolio, allowing our guests to discover more unique destinations and connect to exclusive and rewarding experiences across their travel journeys,” said Mark Vondrasek, chief commercial officer, Hyatt Hotel Corporation.
“Within weeks of Hyatt acquiring Two Roads, we started to share sales leads across this collection of new brands to drive revenue and increase value for owners.
“We are thrilled to welcome Thompson Hotels as the first to join World of Hyatt, with Joie de Vivre Hotels to quickly follow.”