Hoteliers are prioritising spend in mobile and social media in a bid to increase web traffic and bookings on-the-go, according to a survey by leading hotel market intelligence provider, TravelClick.
When asked which channels will see the most increase in spend, more than one in seven respondents (14.8 per cent) claimed that social media is at the top of their investment list, and one in 10 respondents (11.1 per cent) will ramp up their spend on mobile.
Mobile continues to be a growth market for hoteliers. While one in seven (14.8 per cent) see between 21-30 per cent of their web traffic from mobile devices, almost one in five (17.3 per cent) claim that they see just 1-10 per cent. On top of that, one third see just 1-10 per cent of property website bookings made on a mobile device.
More than a third of hoteliers (35.8 per cent) anticipate that their website will be the biggest growth channel for bookings. The increased investment in SEO, social media and mobile is testament to their strong commitment to the online market.