TravelClick has partnered with performance marketing engine Sojern.

The partnership will enable TravelClick’s digital media customers to drive more bookings by leveraging Sojern’s data-driven marketing optimization engine and its access to premium inventory.

TravelClick works with thousands of hotels around the world, ranging from large chains to smaller independent properties, to manage and improve their digital advertising campaigns.

TravelClick’s global media team, comprised of both media and hospitality industry experts, leverages proprietary data to determine the best media optimisation strategy to achieve high returns on media investment for its clients.

Sojern joins TravelClick’s extensive network of partners enabling hoteliers to target the right audiences at the right time.

“Our partnership with Sojern is another example of TravelClick’s commitment to providing our Media Solutions customers with access to a world class travel intent network,” said Scott Falconer, general manager of media solutions TravelClick.

“Sojern enhances TravelClick’s robust travel-focused network by leveraging their unique data partnerships to target travelers while they are making purchasing decisions online.

“We are confident that our hotel clients around the globe will benefit from access to this new inventory through this highly valuable partnership.”