Oakwood has signed a new strategic partnership with TravelClick, which is owned by Amadeus.

Oakwood hopes the deal will place it at the forefront of online booking capability, enabling seamless integration with mainstream travel and online booking platforms as well as travel management platforms.

The revamped platform will allow consumers and business travellers alike to book immediately online – a major shift in preferences in a rapidly-changing industry.

“The new, strategic partnership between Oakwood and TravelClick is truly significant in its potential to transform access and availability to furnished and serviced apartments and is an important next step in our long-term technology initiative,” said Chris Ahearn, chief executive officer, Oakwood.

“Our customers have asked for more streamlined solutions with fewer points of contact, real-time booking, and more transparency in pricing.

“Our new global reservation system will achieve those goals by providing a single, integrated system for pricing, and inventory globally.”

For TravelClick, the agreement marks its foray into the furnished and serviced apartment sector.

Its proprietary iHotelier Booking Engine 4.0 provides a centralised e-commerce platform that enables Oakwood to guide guests through the booking process with interactive message displays, and targeted merchandising and add-on services.

In addition, TravelClick’s mobile-friendly experience will integrate into Oakwood’s recently-launched mobile app, making it easier than ever for guests to manage their travel accommodations.

“TravelClick has a long record of excellence in developing innovative technology solutions for hotels, and by integrating these tools with Oakwood’s robust booking platforms, we’re able to provide an even better and more personalised service for guests.

“We’re delighted to take this great step forward and look forward to more exciting updates in 2019,” added Ahearn.